Environmental, social and governance credentials, particularly sustainability, are becoming increasingly important to agency success in the pitching process, industry experts say. “Agencies that can not only create brilliant ideas but also execute these in a highly sustainable manner will win both the hearts and minds of the client team,” says The Observatory’s Lucinda Peniston-Baines.

ESG, SDG, CER, GRI, FSC, LCA, WELL Agency Insider Read More