Across the globe, regulations are changing and requiring public and private companies to be transparent with a full range of performance data. Some of these data requirements fall squarely with brand marketing including responsible marketing practices, health of innovation pipelines, stakeholder engagement, membership organizations, corporate citizenship, access, pricing, and more. However, tackling these issues are almost never how brand marketers start ESG engagement.
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https://www.brandingmag.com/perri-richman/understanding-the-role-of-brand-marketing-in-corporate-sustainability/
ESG, SDG, CER, GRI, FSC, LCA, WELL Sustainability Read More
Perri Richman
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